How Email Invoicing Works
From draft to paid, with the payment attached to the invoice the whole way.
Build the invoice
Create an order with line items, pricing, tax rates, payment terms and customer details. Send it as an estimate first if you need approval, then convert it to an invoice.
Email it with a Pay Now button
A branded HTML invoice goes out by email with a Pay Now button and an optional PDF attachment. Schedule delivery for the time it is most likely to be opened.
Customer pays on a hosted page
The button opens a hosted checkout page where the customer pays by card, ACH, Apple Pay or Google Pay, or chooses an installment plan. No account, no login.
Remind by email or text
Unpaid invoices get scheduled reminders by email, by text, or both, carrying the same payment link. Paid invoices stop the sequence automatically.
Sync to QuickBooks
The order marks complete, the receipt sends, and the invoice and payment post to QuickBooks Online with fees and batches reconciled.
An Invoice Email Built to Be Paid
Most invoicing tools treat the email as a delivery mechanism for a PDF. The email is the invoice: it is what the customer sees on a phone, on the train, between meetings, and it either gets paid in that moment or it goes to the bottom of an inbox. FloPay's invoice email puts the amount, the due date, the reference and a single Pay Now button above the fold, renders in every mail client, and links to a page that remembers the invoice so the customer never has to type an amount.
- Branded with your logo, colors and sender name through the document template engine
- Amount, due date and reference visible without opening an attachment
- One Pay Now button to a hosted page; the PDF is optional, not the call to action
- Reminder sequence with timing and wording you control, by email and text
- Receipts sent automatically on payment, with the statement descriptor the customer will see
Two guides cover the detail: invoice email design explains why table-based HTML and one button outperform a PDF attachment, and payment reminder sequences gives the schedule and wording that collect without annoying customers.
Multiple Ways to Send and Collect
Reach customers where they are. Collect payment how they prefer.
Email Invoices
Branded HTML invoices with embedded payment links. Customers click Pay Now and complete payment on a hosted checkout page.
Text Payment Links
Send the same invoice link by SMS for a faster response. Texts are read sooner than email, so you get paid sooner.
Virtual Terminal
Charge a card on file or take a payment directly from the dashboard for phone orders, walk-ins and manual collections.
Scheduled Sends and Reminders
Schedule email or text delivery for a future time and set recurring reminders for outstanding invoices.
PDF Documents
Estimates, invoices, pick tickets, receipts and purchase orders as PDFs to print or attach.
ACH Bank Transfer
Accept bank payments on invoices at a lower cost, ideal for large B2B invoices where card fees add up.
Installment Plans
Let customers pay over time while you collect automatically.
Flexible Scheduling
- Weekly, monthly or daily payment intervals
- Custom down payment set separately from the installments
- Configurable installment amounts and durations
- Per-installment collection: email reminder, text reminder or card-on-file auto-charge
- Status tracking: active, completed, suspended or cancelled
Smart Retry Logic
- Soft-decline detection: insufficient funds, network issues, temporary blocks
- Automatic retry schedule, 1, 3 and 5 days by default
- Hard declines (expired, fraud, lost or stolen) suspend the plan instead of retrying
- Configurable maximum attempts per installment
- Full retry history with failure messages
QuickBooks Online and Order Management
Close the loop between invoicing and accounting without re-keying.
QuickBooks Online Integration
- Import customers, vendors and items from QuickBooks
- Push completed invoices and payments to QuickBooks
- Map income, inventory and expense accounts
- Sync tax rates and tax agencies
- Two-way customer and vendor sync
- OAuth-secured connection, set up once
Built-In Order Management
- Orders with line items and status: Draft, Estimate, Invoiced, Complete
- Payment terms: COD, NET30, NET60, NET90, Card, ACH
- Automatic tax calculation per customer
- Down payments and partial payments
- Receivables management (open and received)
- Inventory and location tracking
Ready to simplify invoicing and collections?
Send invoices by email and text, collect on a hosted page, and sync to QuickBooks from one platform. We will send you a sample invoice on a live demo.
Talk to SalesFrequently Asked Questions
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How do I email an invoice with a Pay Now button?
Create the order in FloPay, convert it to an invoice and choose email delivery. The customer receives a branded HTML email with the amount, due date and a Pay Now button that opens a hosted checkout page. You can attach the PDF as well, schedule the send, and add reminders by email or text.
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Can customers pay an emailed invoice by bank transfer?
Yes. The hosted page offers card, ACH bank debit, Apple Pay and Google Pay, and you choose which to enable per business. ACH is the usual choice for large B2B invoices because the fee is flat rather than a percentage.
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What happens if the customer never opens the email?
Scheduled reminders go out on the timing you set, by email, by text or both, all carrying the same payment link. The sequence stops automatically when the invoice is paid. Our payment reminder guide has a schedule and wording to start from.
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Can I set up payment plans for existing customers?
Yes. Create an installment plan for any customer with a stored card on file. Set the schedule, down payment and installment amounts, and FloPay charges automatically and retries soft declines.
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How does automatic retry work?
When a scheduled payment is soft-declined, for example for insufficient funds, FloPay retries at 1, 3 and 5 day intervals. Hard declines such as an expired card or a fraud flag are not retried. The maximum attempts and schedule are configurable per plan.
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Can I create invoices via API?
Yes. The REST API creates orders, generates invoices and sends payment links, and webhooks notify your systems when payments complete, so the whole invoicing workflow can run from your back office.
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Does FloPay replace QuickBooks for invoicing?
It complements it. You create and send payment-enabled invoices in FloPay, collect on the hosted page, and the completed data syncs to QuickBooks Online for bookkeeping.
Talk to Sales
Tell us a little about your business and a FloPay specialist will reach out.
Sales:
Location:
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Dover, Delaware, 19901
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